Build a campaign brief people can act on
Turn the brief into something with the strategy and the assets visible together.
What this prompt helps you do
An artifact with the objective, audience, insight, message, deliverables, and success measures.
When to use it
Campaign briefs are documents that get read once and then interpreted differently by each team.
What to prepare
The goal, relevant source material, constraints, examples, and the decision or action this should support.
How to get a strong result
Make the success measures prominent; a brief that buries them produces work nobody can evaluate.
How to use this prompt
Replace each placeholder with accurate context. Paste the complete prompt into Claude, review the response critically, resolve important questions, and use it as a considered input to the next decision—not as an unchecked final answer.