Build a positioning canvas you can revise
Turn positioning into an artifact the team can work on rather than a finished statement.
What this prompt helps you do
An interactive canvas with the category, audience, differentiators, proof, and alternatives.
When to use it
Positioning is being worked out and lives across several documents and conversations.
What to prepare
The goal, relevant source material, constraints, examples, and the decision or action this should support.
How to get a strong result
Make the proof editable alongside each claim; claims and evidence drift apart when they live separately.
How to use this prompt
Replace each placeholder with accurate context. Paste the complete prompt into Claude, review the response critically, resolve important questions, and use it as a considered input to the next decision—not as an unchecked final answer.