Build a Project around your ideal customer
Keep the audience evidence available so copy is written to a real person.
What this prompt helps you do
A Project with segment definitions, language, triggers, objections, and buying process, with sources.
When to use it
Marketing copy is generic because audience knowledge is scattered and undated.
What to prepare
The goal, relevant source material, constraints, examples, and the decision or action this should support.
How to get a strong result
Include the customers' own vocabulary; that is the part that most improves copy and is most often lost.
How to use this prompt
Replace each placeholder with accurate context. Paste the complete prompt into Claude, review the response critically, resolve important questions, and use it as a considered input to the next decision—not as an unchecked final answer.