Compare positioning options on named criteria
Evaluate candidate positions explicitly rather than converging on the most comfortable one.
What this prompt helps you do
A comparison on differentiation, credibility, defensibility, and audience fit, with a reasoned recommendation.
When to use it
Several positioning directions are viable and the choice is being made by preference.
What to prepare
The goal, relevant source material, constraints, examples, and the decision or action this should support.
How to get a strong result
Score defensibility honestly; a position you cannot prove is a slogan, however well it tests.
How to use this prompt
Replace each placeholder with accurate context. Paste the complete prompt into Claude, review the response critically, resolve important questions, and use it as a considered input to the next decision—not as an unchecked final answer.