Set up a Project holding your brand context
Give Claude the positioning, voice, proof, and constraints permanently.
What this prompt helps you do
Project instructions and knowledge with positioning, voice, audiences, proof, and claims that need approval.
When to use it
Every piece of marketing work starts by re-explaining the brand.
What to prepare
The goal, relevant source material, constraints, examples, and the decision or action this should support.
How to get a strong result
Flag which claims require legal or factual approval; that is what stops unsupported copy reaching a page.
How to use this prompt
Replace each placeholder with accurate context. Paste the complete prompt into Claude, review the response critically, resolve important questions, and use it as a considered input to the next decision—not as an unchecked final answer.