Specify a campaign's success criteria upfront
Define what success means before the campaign runs and can be reinterpreted.
What this prompt helps you do
Success criteria with the primary measure, thresholds, guardrails, and the measurement window.
When to use it
Campaigns are being launched with goals vague enough to be met by any outcome.
What to prepare
The goal, relevant source material, constraints, examples, and the decision or action this should support.
How to get a strong result
Set thresholds in advance; criteria defined afterwards are always met by whatever happened.
How to use this prompt
Replace each placeholder with accurate context. Paste the complete prompt into Claude, review the response critically, resolve important questions, and use it as a considered input to the next decision—not as an unchecked final answer.