Specify a landing page's single job
Define the one action and the one audience before any copy is written.
What this prompt helps you do
A page specification with the audience, their state of knowledge, the single action, and the objections to answer.
When to use it
A landing page is being asked to serve several audiences and several actions at once.
What to prepare
The goal, relevant source material, constraints, examples, and the decision or action this should support.
How to get a strong result
Name what the page will not do; pages fail by trying to serve every visitor.
How to use this prompt
Replace each placeholder with accurate context. Paste the complete prompt into Claude, review the response critically, resolve important questions, and use it as a considered input to the next decision—not as an unchecked final answer.