The outcome
Create distinct image directions that can survive a brand review.
Adobe Firefly is a creative AI platform for images, video, and audio. Developing branded visual directions, generating and editing images, creating short video or audio assets, and moving creative experiments into Adobe workflows. This guide narrows that broad capability into one repeatable outcome, with checkpoints that keep the source material and your judgment in the loop.
Before you begin
Set the boundary before the tool starts.
Choose one real task, identify who will use the result, and decide what evidence or test will make the result acceptable. Gather only the source material needed for that task. If the work contains confidential, personal, regulated, or client-owned information, confirm that the platform and account are approved before sharing it.
AI should make the work easier to inspect. If the workflow removes the source, the owner, or the review step, redesign the workflow.
Step by step
A workflow you can repeat.
- 01
Write the use, audience, format, subject, composition, palette, and brand constraints.
- 02
Choose the generation model deliberately and record whether it is Adobe or a partner model.
- 03
Generate three compositionally different directions using the same brief.
- 04
Select the strongest composition, then refine lighting, material, and detail one variable at a time.
- 05
Move the chosen asset into the final Adobe workflow for typography, accessibility, and export.
Working standard
What good use looks like.
- Keep prompts with selected outputs.
- Review partner-model terms.
- Finish layout and typography manually.
Model choice, credit usage, commercial terms, and feature availability can differ across Adobe and partner models. Review source rights, brand rules, and the final asset before publication.
Official references
Check the current product documentation.
Features, plan limits, availability, and data controls change. These official pages are the starting points used for this collection.