The outcome
Produce a usable social-first clip that fits a specific placement and editorial idea.
Step by step
A workflow you can repeat.
- 01
Define the placement, aspect ratio, duration, opening frame, single visual action, and final call to attention.
- 02
Choose text-to-video, image-to-video, or video-to-video according to which part of the shot must remain controlled.
- 03
Use authorized, high-quality input and describe subject motion, camera movement, pace, and environment clearly.
- 04
Generate short low-cost tests first, then refine one variable at a time before raising resolution or duration.
- 05
Inspect identity, hands, edges, text, physics, continuity, and every frame before finishing sound and captions.
Working standard
What good use looks like.
- One action per clip.
- Prototype cheaply before upscaling.
- Keep captions and final typography outside the generation.
Official references