The outcome

Produce a distinctive, authorized visual direction ready for professional finishing across campaign formats.

Step by step

A workflow you can repeat.

  1. 01

    Write the message, audience, placements, safe zones, hierarchy, palette, subject, mood, rights, localization, and measurable approval criteria.

  2. 02

    Choose the model, raster or vector mode, commercial plan, brand colors, and an owned style reference with no confidential or unauthorized material.

  3. 03

    Generate three compositionally distinct directions, select one through the brief, and change lighting, crop, texture, or detail one variable at a time.

  4. 04

    Use inpainting or expansion only for localized changes, checking continuity, text, logos, faces, hands, shadows, reflections, and unintended claims after each pass.

  5. 05

    Finish typography and layout manually, proof every target size and print setting, complete rights and accessibility review, and archive the approved source.

Working standard

What good use looks like.

  • Choose directions against the brief.
  • Make one controlled edit per pass.
  • Finish typography manually.

Official references

Check the current product documentation.