The outcome
Produce a distinctive, authorized visual direction ready for professional finishing across campaign formats.
Recraft is a AI design platform for raster images, vector graphics, icons, mockups, editing, and production exports. Creating art-directed brand visuals, illustrations, icons, scalable vector assets, mockups, and controlled image variations inside a design-oriented workflow. This guide narrows that broad capability into one repeatable outcome, with checkpoints that keep the source material and your judgment in the loop.
Before you begin
Set the boundary before the tool starts.
Choose one real task, identify who will use the result, and decide what evidence or test will make the result acceptable. Gather only the source material needed for that task. If the work contains confidential, personal, regulated, or client-owned information, confirm that the platform and account are approved before sharing it.
AI should make the work easier to inspect. If the workflow removes the source, the owner, or the review step, redesign the workflow.
Step by step
A workflow you can repeat.
- 01
Write the message, audience, placements, safe zones, hierarchy, palette, subject, mood, rights, localization, and measurable approval criteria.
- 02
Choose the model, raster or vector mode, commercial plan, brand colors, and an owned style reference with no confidential or unauthorized material.
- 03
Generate three compositionally distinct directions, select one through the brief, and change lighting, crop, texture, or detail one variable at a time.
- 04
Use inpainting or expansion only for localized changes, checking continuity, text, logos, faces, hands, shadows, reflections, and unintended claims after each pass.
- 05
Finish typography and layout manually, proof every target size and print setting, complete rights and accessibility review, and archive the approved source.
Working standard
What good use looks like.
- Choose directions against the brief.
- Make one controlled edit per pass.
- Finish typography manually.
Free-plan generations are public, owned by Recraft, and not licensed for commercial use, while paid-plan assets have different ownership and privacy terms. Do not upload confidential or third-party material without authority, assume generated marks are trademark-clear, or use assets to train another AI system contrary to Recraft's terms. Validate rights, text, vector paths, print color, accessibility, and production dimensions manually.
Official references
Check the current product documentation.
Features, plan limits, availability, and data controls change. These official pages are the starting points used for this collection.