For this case study, the focus will be on the SEO success we achieved for JesComputers, an IT-systems and hardware provider. Our main goal was to enhance the organic reach, referring domains, and keyword ranking through a tailored SEO strategy. Here’s a breakdown of the results:
Objectives
- Boost Organic Traffic: Increase the number of visitors to the site from organic search results.
- Expand Referring Domains: Secure backlinks from authoritative websites to improve domain authority.
- Increase Organic Keywords: Improve the number of ranked keywords to enhance the site’s visibility across various searches.
Our SEO Strategy
1. Keyword Research and Targeting
We started by analyzing the industry-specific keywords relevant to JesComputers.ch. The research helped us identify high-intent keywords that could drive qualified traffic to the site. The goal was to focus on long-tail keywords and key phrases that had a high potential for conversion while also being relevant to the IT hardware sector.
2. On-Page SEO Optimization
We optimized the website’s content to match the targeted keywords. This involved updating meta descriptions, titles, and header tags across the site. We also enhanced internal linking and ensured that the site’s structure was conducive to SEO crawlers.
3. Building Referring Domains
Our off-page strategy focused on link-building campaigns targeting websites with high domain authority. We pursued partnerships with IT blogs, directories, and industry-related platforms to get quality backlinks. This effort contributed to improving the website’s domain authority.
4. Content Marketing
We produced content around key industry topics, including blogs and informative articles relevant to the IT sector. The goal was to address the pain points of their target audience while establishing JesComputers as an industry thought leader. This not only attracted organic traffic but also encouraged backlinks from other authoritative sites.
Results Achieved
Our SEO efforts yielded significant growth across key metrics within a short period:
Referring Domain Growth:
- Initial: 50 Referring Domains After SEO: 220 Referring Domains Growth: +340%
Organic Traffic Growth:
- Initial: 80 Monthly Visitors
- After SEO: 425 Monthly Visitors
- Growth: +431.25%
Organic Keyword Growth:
- Initial: 169 Keywords
- After SEO: 579 Keywords
- Growth: +242%
Conclusion
The SEO campaign for JesComputers.ch significantly enhanced the site’s online visibility and search engine rankings. By focusing on targeted keywords, content creation, and authoritative backlink building, we saw dramatic growth in organic traffic, referring domains, and keyword rankings.
This case study highlights the importance of an integrated SEO strategy, especially in competitive industries like IT systems and hardware. Our results demonstrate how a well-planned SEO campaign can lead to measurable business growth and improved online presence.