01
Discover
We map the product, the users, and the constraints before drawing a single screen. Scope becomes a plan, not a guess.
OutputScope & roadmap
Built the way
it was designed.
Troiana is a digital studio — one team that designs it, builds it, and gets it found. From first sketch to shipped, ranked, and cited by AI, nothing is lost in a handoff, because there isn’t one.
Est.
Prishtina, 2019
Practice
Design, development & visibility
Shipped
40+ products, end to end
Measured
We don’t claim fast. We show the numbers.
Google Lighthouse · desktop
Every site below is live
Recorded 18 Jul 2026
Every site below is live
Recorded 18 Jul 2026
Performance is the one part of this work that can’t be argued with — it either measures well or it doesn’t. These are the scores our shipped sites return today, not a best case we found once.
95–99
Performance
Lighthouse desktop, across every live site.
100
Best Practices
A perfect score on all three. No exceptions.
0.5s
Fastest paint
Largest Contentful Paint. Google’s bar is 2.5s.
0.03
Worst layout shift
Our least stable page. The limit is 0.1.
Live sitePerformanceAccessibilityBest practicesSEO
rentacarmars.com
99
96
100
100
web.zolea.fun
95
96
100
100
print-house.net
97
95
100
92
Largest Contentful Paint
LCP
0sGoogle’s “good” limit · 2.5s
1.0sslowest of the three
Our slowest site paints its main content in 1.0s — inside 40% of the budget. The fastest does it in 0.5s.
Cumulative Layout Shift
CLS
0Google’s “good” limit · 0.1
0.027worst of the three
Nothing jumps as the page loads. One site scores a flat 0 — no measurable shift at all.
Total Blocking Time
TBT
0msGoogle’s “good” limit · 200ms
0mson two of three
The main thread is never busy when you arrive. Two sites block for 0ms; the page responds the instant it appears.
Selected clients
ZoleaHodlUp PodPrint-HouseRent a Car Mars
Why we exist
Most studios design the thing, then hand it to someone else to build it. Something is always lost in that handoff — a detail, a decision, an intention. Troiana designs, builds, and gets products found under one roof. The people who draw the interface are the people who ship it — and the people who make sure it’s found.
Selected work
The work carries the claim.
One team, two crafts
Get found
Built to be found — by search and by AI.
The best product still needs to be found. We rank you in search and get you cited in the AI answers that increasingly replace it — two services, one visibility strategy.
Service · SEO
Search Engine Optimization
Rank for what your customers search. Technical SEO, site architecture, Core Web Vitals, and content built for real intent.
Explore SEO →Service · GEO / AI Search Optimization
Generative Engine Optimization
Also known as AI Search Optimization. Get cited by ChatGPT, Perplexity, and Google’s AI. We structure your content so AI engines understand it, trust it, and name you.
Explore GEO →Free tools
Diagnose your visibility in a few clicks.
Three free, self-serve tools built from the same playbook we use on client work. No sign-up, and the ones that touch your data run entirely in your browser.
Diagnostic tool
Troiana AI Readiness Audit
Score how ready your site is to be understood, trusted, and cited by AI search engines — with concrete fixes, in seconds.
Run the audit →
Recovery planner
Troiana SEO Recovery Engine
Turn a Search Console export into a prioritized “fix this week” list — which pages are slipping and the exact links to add. Runs in your browser.
Build a plan →
Consolidation planner
Troiana Intent Cannibalization Autopilot
Find pages competing for the same search intent — even without shared keywords — and get a plan for which one should win.
Find overlaps →
Troiana AI Hub · Free resource
Get the most out of the AI tools you already use.
The same rigour we bring to client work, published openly. A structured system for using Claude, ChatGPT, Cursor, and Gemini well — organised by platform, then by what you’re trying to do, down to specific tested techniques. Not a pile of prompts to copy; judgement you can reuse.
Anthropic
Claude
Coding discipline, long-form writing, and careful reasoning.
8 intents →
OpenAI
ChatGPT
The broad generalist — everyday tasks, images, voice, and a deep tool ecosystem.
8 intents →
Anysphere
Cursor
The AI code editor — agents, rules, and codebase indexing in your IDE.
6 intents →
Google
Gemini
Huge context and deep Google Workspace integration for research and docs.
6 intents →
4platforms
28intents
60+tested knowledge cards
How it runs
One team, from sketch to found.
No handoffs, no relay race. The same people carry a product from the first conversation to the moment search engines and AI answers start naming you — each phase already thinking about the next.
02
Design
Interface, brand, and system, built in tight loops. The people designing it are already thinking about how it ships.
OutputInterface & system
03
Ship
The same team writes the code. What was designed is what goes live — no translation layer, no lost intent.
OutputLive product
04
Get found
Shipping isn’t the end. We tune the product for search and structure it so AI answer engines understand, trust, and cite you.
OutputSearch & AI visibility
Insights
What we’ve learned, written down.
The Complete Guide to Generative Engine Optimization (GEO) in 2026
How AI answer engines choose who to cite — and the practical, structural work that gets your brand named.
Read →
The Product Design Process, End to End
A complete walkthrough: discovery, research, structure, interface design, prototyping, and handoff.
Read →
What Is Product Engineering? The Logic Under the Interface
Front-end turns a design into a screen. Product engineering builds the machine behind it.
Read →
Books
Written down, in full.
The long-form work — the thinking that didn’t fit in an article. Free to read in the browser, or download the PDF.
