The outcome
Generate distinct art directions that answer a real creative brief.
Midjourney is a image and video generation platform. Exploring visual directions, generating art direction references, and iterating on image or video concepts from a clear creative brief. This guide narrows that broad capability into one repeatable outcome, with checkpoints that keep the source material and your judgment in the loop.
Before you begin
Set the boundary before the tool starts.
Choose one real task, identify who will use the result, and decide what evidence or test will make the result acceptable. Gather only the source material needed for that task. If the work contains confidential, personal, regulated, or client-owned information, confirm that the platform and account are approved before sharing it.
AI should make the work easier to inspect. If the workflow removes the source, the owner, or the review step, redesign the workflow.
Step by step
A workflow you can repeat.
- 01
Define the use, audience, format, subject, and single most important visual idea.
- 02
Add composition, point of view, lighting, materials, and details that must be avoided.
- 03
Generate several deliberately different directions rather than minor variations.
- 04
Judge each direction against the brief, not against novelty alone.
- 05
Select one direction and change one variable per iteration.
Working standard
What good use looks like.
- Keep prompt language concrete.
- Separate content from style.
- Record the prompt and settings for chosen work.
Generated images need normal rights, brand, and factual review before publication. Read the current Midjourney terms before using output in commercial or sensitive work.
Official references
Check the current product documentation.
Features, plan limits, availability, and data controls change. These official pages are the starting points used for this collection.