A brand identity built for real products and real use.
Troiana turns positioning into a coherent visual and verbal system: logo, typography, colour, layout, voice, guidelines, and the applications your audience actually encounters. We can create a new identity, evolve an existing one, or build the brand and digital product together.
A brand isn’t the logo — it’s the impression left every time someone uses the product. When the identity is thin or inconsistent, the product feels less trustworthy than it is, and no feature makes up for that. A brand built as a working system makes every screen, email, and post pull in the same direction.
Logo & wordmark
A mark that reads at every size, from a favicon to a billboard.
Visual language
Colour, type, and layout rules that scale across the product and everything around it.
Voice & messaging
How the product sounds — a tone that stays consistent from the homepage to an error message.
Brand guidelines
Living guidance tied to the real interface, not a laminated set of rules no one opens.
Brand strategy
Positioning, personality, and the core idea the whole identity hangs on — decided before a pixel is drawn.
Applications
The identity applied where it earns its keep: the product UI, the site, social, and the templates your team reuses.
An identity is only as good as its weakest application. We design the brand and the product together, so it holds up in the place it matters most — on screen, in use.
Discover
We learn the product, the audience, and the competitive field, then agree what the brand needs to signal and to whom.
Define
We shape the core idea — positioning, personality, and the visual and verbal territory the brand will own.
Design
We draw the mark, build the type and colour system, and pressure-test it against real screens and real messages.
Document
We hand over living guidelines wired to the actual interface, so the brand stays intact as the product grows.
Proof, not promises.
What does a brand identity project include?
A brand identity project can include discovery, positioning, audience and competitor context, a logo system, typography, colour, layout, imagery or motion direction, voice and messaging principles, practical applications, and guidelines. The final deliverables are chosen around where the brand must work.
How much does a brand identity project cost?
Cost depends on the strategic work required, whether naming or messaging is included, the number of identity directions and applications, stakeholder complexity, and whether Troiana also designs the product or website. We define the scope, review rounds, deliverables, and price before work begins.
How long does a brand identity or rebrand take?
The timeline depends on research, positioning, naming, decision-makers, the number of applications, and whether the identity must launch with a website or product. Troiana sets milestones for discovery, definition, design, application, and handover instead of applying one duration to every brand.
Do we need a brand refresh or a complete rebrand?
A refresh is appropriate when the positioning and recognition still work but the visual or verbal system has become inconsistent or dated. A rebrand is appropriate when the audience, offer, market position, name, architecture, or core perception must change. Troiana audits what should be retained before replacing it.
What is the difference between a logo and a brand identity?
A logo is one identifying asset. A brand identity is the coordinated system around it: typography, colour, layout, imagery, motion, voice, and rules for applying them. The identity determines whether the brand remains recognizable and coherent across a product, website, presentation, social post, or campaign.
Can you refresh an existing brand without losing recognition?
Yes. Troiana identifies the assets and associations that carry useful recognition, then changes only what prevents the brand from supporting the current business. A refresh can preserve a recognizable mark, colour, name, or voice while improving the system around it.
Do you design brand identities for digital products?
Yes. Troiana pressure-tests the identity in interfaces, responsive layouts, icons, motion, onboarding, product messages, and small-screen contexts rather than judging it only on presentation slides. The brand can be developed alongside the product and website as one system.
Can you design the brand and website together?
Yes. Designing the identity and website together lets positioning, messaging, visual language, content hierarchy, components, and motion develop against real use. It also avoids creating a brand system that looks convincing in guidelines but fails when applied to the primary customer experience.
What files and guidelines will we receive?
The handover is defined in the project scope and can include master logo artwork and exports, typography and colour specifications, layout and imagery principles, voice guidance, templates, application examples, and editable source files. Ownership, font and asset licences, and account access are documented before work begins.
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