Written down, in full.
One title so far — free to read in the browser or download as a PDF.
Troiana’s books are for the people who commission, plan and market digital products — founders, marketers and product teams — who want the whole picture of a subject without wading through jargon. Each one takes a topic we write about in shorter form on Insights and works through it end to end, in order, in plain English: what the thing is, how it actually works, where it goes wrong and what it changes for your business.
They are written by Erjon Vranovci, Troiana’s founder, from the same work the studio does for clients: designing and building websites and products, and making them visible in search and in AI answers. Every book is free. Read it in the browser, or download the PDF to read offline or share with your team. Terms that come up along the way are defined in the glossary, and the practical side is covered in the AI Hub and the AI tool guides.