Earn visibility in the answers your buyers trust.
Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) improve how your brand appears when people ask ChatGPT, Perplexity, Google AI Overviews, and other answer engines what to choose. Troiana audits what those systems say today, improves the sources they can retrieve, and measures whether your brand is cited, mentioned, or recommended.
Search is no longer only a ranked list of links. Buyers also use generated answers to understand a category, compare options, and shortlist providers. Those answers are assembled from retrievable sources and may run several related searches at once. The opportunity is to become a clear, credible source across the full set of questions behind the decision.
GEO audit
We map the questions that matter to your business and test how ChatGPT, Perplexity, Gemini, and Google AI Overviews answer them today — and whether you are mentioned at all.
Question and intent map
Customer questions grouped by research, comparison, and buying intent, with one clear destination page for each topic so useful pages support rather than compete with one another.
Answer-first content
Important pages rewritten to lead with clear answers, then support them with original experience, evidence, limitations, examples, and links to the next useful question.
Technical retrieval
Crawlability, indexation, internal linking, semantic HTML, canonical signals, and structured data that matches the visible page. Supporting files such as llms.txt are treated as optional documentation, not a citation guarantee.
Entity & corroboration
Consistent facts about your brand across the web, plus a plan to earn mentions in the third-party sources models already trust.
Citation tracking
Ongoing measurement of when and how engines cite you, with share-of-voice against your competitors, so GEO becomes something you can improve deliberately.
Audit
We define your target questions, test how AI engines answer them now, and find the gaps where you are missing or misrepresented.
Structure
We improve the pages answer engines can retrieve: clearer answers, stronger internal links, clean technical signals, consistent entities, and structured data that accurately reflects visible content.
Corroborate
We align the facts about your brand across the web and pursue mentions in the sources engines already read and trust.
Measure
We track citations across the major engines on a regular cadence and iterate — GEO compounds, so the work keeps paying off.
What are GEO and Answer Engine Optimization (AEO)?
Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) improve a brand’s visibility in generated answers. The work combines technical SEO, clear answer-first content, consistent entity information, original evidence, and third-party authority so answer engines can retrieve, understand, and potentially cite the brand.
How is GEO different from SEO?
SEO and GEO share the same foundation: crawlable pages, useful content, clear structure, and credible evidence. SEO usually measures rankings, clicks, and conversions; GEO also examines whether answer engines retrieve, cite, mention, or recommend the brand for a defined set of questions.
Are AEO and GEO the same thing?
The terms overlap and are often used interchangeably. AEO is the broader idea of becoming the source of a direct answer, including search features and assistants. GEO focuses specifically on visibility inside generative answers. Troiana treats them as one integrated search practice rather than separate campaigns.
What does a GEO or AEO engagement include?
An engagement starts with a baseline audit of important customer questions and competitor visibility. The resulting work can include technical SEO, page and content improvements, entity consistency, structured data that matches visible content, original evidence, third-party corroboration, internal linking, and recurring citation measurement.
How do you measure GEO and AEO results?
We repeat a fixed set of commercially relevant questions across selected answer engines and record citations, mentions, recommendation context, source URLs, and competitor share of voice. We evaluate these alongside Search Console visibility, qualified organic visits, and enquiries because generated answers can vary between users and over time.
How much do GEO and AEO services cost?
Cost depends on the number of markets, competitors, customer questions, pages, and answer engines in scope. A one-time audit and roadmap costs less than an ongoing programme that includes implementation, content, authority building, and recurring measurement. Troiana defines the scope and price before work begins.
Do I still need SEO if I invest in AEO or GEO?
Yes. Answer engines retrieve information from searchable, crawlable sources, and Google says its generative search features use the same core search systems. Strong technical SEO, useful pages, internal links, and authority remain the foundation; AEO and GEO extend how the results are researched and measured.
How long does GEO or AEO take to work?
Technical and content changes can be published quickly, but retrieval, citations, and recommendations depend on recrawling, competition, existing authority, and third-party evidence. Meaningful movement is normally assessed over months rather than promised within a fixed number of days.
Do schema markup or llms.txt guarantee AI citations?
No. Structured data can clarify visible page content, and llms.txt can provide a useful summary for systems that choose to use it, but neither guarantees inclusion or citations. Google states that no special schema or AI text file is required for AI Overviews or AI Mode.
The thinking behind the service.
Want to know how AI answers for you today?
Tell us what you’re building. We reply within two business days.
Book a call →