Useful things, made to be used.
Free tools for making decisions, original research for understanding what is changing, and practical references you can come back to when the work gets difficult.
Tools
Run an AI readiness audit, plan an SEO recovery, or find competing content before it costs you more.
- AI Readiness Audit
- SEO Recovery Engine
- Intent Cannibalization Autopilot
Reports
Research and evidence on search, AI visibility, design, and the systems behind modern digital products.
- Original data, not opinions
- Method and sample stated
- Free to quote and share
Books
Deeper, durable explanations for people who want more than a quick answer or a passing trend.
- Full arguments, not summaries
- Built to read at your pace
- Useful beyond one search
Glossary
Clear definitions for the terms that shape product, search, AI, and the work around them.
- AI and answer engines
- Search and structured data
- Design and product systems
Crossword
A daily puzzle for people who like language, patterns, and a better way to take a short break.
- A new themed grid each day
- Clues and keyboard support
- An archive when you miss one
Wordle
A small daily word challenge, made with the same attention to clarity and craft as the rest of the site.
- One word, six attempts
- A fresh clue every day
- Play today or visit the archive
Find the right problem first.
Three practical diagnostics, each for a different visibility problem.
Troiana AI Readiness Audit
Check whether AI search engines can understand, trust, and cite your site.
Run the audit → Recovery plannerTroiana SEO Recovery Engine
Turn a Search Console export into a focused weekly recovery plan.
Build a plan → Consolidation plannerIntent Cannibalization Autopilot
Find the pages that compete for the same search intent and what to do next.
Find overlaps →Research you can inspect.
Every report is published with its method, sample, and limitations in the open.
See how Troiana reports are made.
Research begins with real audit data, public crawls, and Search Console patterns shared with permission. The report index explains the method behind the work and what is currently in the field.
Explore reports →The longer version.
Free, durable guides for subjects that deserve more than a short article.
What Are Large Language Models?
How they work, where they fail, and what they mean for search—written in plain English and free to read online or download.
Read the book →Terms worth getting right.
A plain-language reference for the vocabulary behind the work.
Generative Engine Optimization
How to make content easy for AI answer engines to understand, trust, and cite.
Read definition → AILarge Language Model
The systems behind tools such as ChatGPT, Claude, Gemini, and more.
Read definition → SearchStructured data
Machine-readable markup that helps search engines and AI systems understand a page.
Read definition →A daily themed grid.
Clues, keyboard support, and an archive for when you miss a day.
One word. Six attempts.
A fresh word challenge every day, with its own archive to revisit.
No gatekeeping. No fake free tier.
These resources exist to make the work more legible. Take what is useful, quote it where it helps, and return whenever you need a better starting point.