Search · Term

Schema markup

Schema markup is structured data written with the schema.org vocabulary that labels page content so machines can understand it — such as Article, Organization, FAQPage, or BreadcrumbList.

Adding schema does not change how a page looks to a person, but it tells search and AI engines exactly what they are reading. That can unlock rich results in search and improves the odds that a generative engine represents your content accurately.

Related terms

Have something worth building right?