Episode pages
Each episode has its video, Spotify and YouTube links and key takeaways, with its guests linked. Most also carry a full transcript.
Design · Development / 2026
Hodl Up
An independent crypto media company in Prishtina publishes interviews, research reports and news. We designed and built one website where all of it connects.
Design
Designed and built by Troiana. The structure and visual design are ours; the episodes, reports and articles are Hodl Up’s own.
01
Overview
Hodl Up is a small team of two hosts, operations and video. It interviews founders, economists and builders, both virtually and on the ground at industry conferences, then publishes research and news around those conversations.
That work has to reach different readers: listeners after the latest episode, analysts after a report, and people searching for one piece of crypto news. The site gives each of them a clear way in, and links an episode to its guests and its wider series.
47
Episodes published
185
Articles and news posts
4
Conferences covered
02
What we built
Guest directory
Every guest has their own page, with their role and the conversations they appeared in.
Research reports
A reports section for the long studies, starting with the Prediction Markets Report 2026 and the Kosovo Crypto Report 2026.
Blog and news
Articles and news with bylines that link to each author’s page, plus topic pages for areas such as stablecoins, DeFi and regulation.
Conference coverage
Separate pages for EthCC, Proof of Talk, Solana Breakpoint and Solana Crossroads.
Dark and light themes
The site follows the reader’s system setting, with a switch to choose either theme. Analytics load only after the reader agrees.
Across the site
Live pages, as they are today.
03
Measured
Google Lighthouse scores for the live homepage. Largest Contentful Paint is 1.04s against Google’s 2.5s bar, and layout shift is 0.003 against a limit of 0.1.
98
Performance
96
Accessibility
81
Best practices
100
SEO
Google Lighthouse · desktop · median of three runs · 7 November 2026
04
Outcome
Hodl Up has one home for its interviews, research and news, and each new episode, report or article lands in a place that already links it to the rest. On desktop Lighthouse the live homepage scores 98 for performance and 100 for SEO.
Built with
AstroCloudflareDark and light themesEpisode transcriptsStructured dataStrict CSPConsent-gated analytics
More work