Altinë Mehmeti

Brand identity · Social media2026

A speech therapist starting a new chapter. We gave her a mark, a voice on Instagram and a weekly series that turns the Albanian alphabet into games parents can play at home.

See her Instagram Book a call
instagram.com/logopede_altinamehmeti — her line, the 36-letter series, one week’s four posts and all 36 covers, from her real posts.
Client
Altinë Mehmeti · Speech therapist, Gjilan
Role
Brand identity & social media
Design
Troiana
Channels
Instagram · Facebook
01Overview

Altinë Mehmeti is a speech therapist working with children and adults. As she joined the team at the “Visar Sadiku” Institute for psychological services, she needed an Instagram that parents would follow and save, not just scroll past.

The Albanian alphabet has 36 letters, so the plan became 36 weeks. Each week takes one letter: its words broken into syllables, how the sound is made, and a short game for the evening. Between the letters, posts answer the questions parents ask most.

Designed by Troiana. The mark, the series format and every post layout are ours, made for Altinë’s speech therapy practice.

36
Letters, one a week
165
Post designs
21
Advice posts for parents
02What we made
  1. 01

    A mark that speaks

    A speech bubble holding an italic a, used as the profile picture, on every post and on the Facebook cover.

  2. 02

    Letter of the week

    A 36-week series, one letter at a time. Each cover is numbered, from 01/36 for A onwards, so parents can follow the whole alphabet.

  3. 03

    Four posts per letter

    A cover, words with the letter split into syllables, how to make the sound in three steps with a sentence to repeat, and a game to play at home.

  4. 04

    Games worth saving

    Every game fits on one post in three steps and ends with the same line: save the post and play tonight.

  5. 05

    Advice for parents

    Twenty-one posts between the letters: her services, the first session, when to ask, speech by age, stuttering, reading and singing together, and myths about waiting, two languages and screens.

  6. 06

    One system, many layouts

    Blue, peach and cream, a tall serif with an italic accent and rounded bubble shapes, so a different layout every week still reads as hers.

03Brand identity

One shape, used everywhere.

Before the posts came the identity. A circle with one sharp corner becomes a speech bubble, holding an italic a for Altinë.

Blue leads and peach accents. Instrument Serif sets the headlines and Figtree the wordmark and body, both with full Albanian diacritics. The bubble repeats as numerals, syllables, photo masks and pattern, alongside arches, sparkles, a flower and a sun. The voice is Albanian first, warm and plain.

Altinë Mehmeti wordmark and LOGOPEDE on blue, with a large peach speech bubble holding an italic “a”.
5
Colours
2
Typefaces
10
Shapes in the library
Portrait of Altinë Mehmeti inside a blue speech-bubble mask on peach, beside the line “Çdo fjalë ka rëndësi.”
Who it’s for — “Çdo fjalë ka rëndësi.” Every word matters.
Three steps: a circle, the same circle with its bottom-left corner made sharp, and the finished monogram with an italic “a”.
The mark — circle, one sharp corner, an italic a.
Four tiles: horizontal logo on cream, stacked logo on blue, the monogram at five sizes, and the profile-picture version.
Lockups — horizontal, stacked, sizes and profile picture.
Five vertical colour bands: Blue #2350A8, Peach #F3C6A5, Sky #D9E4F6, Cream #F7F4EE, Ink #141A26.
Colour — blue, peach, sky, cream, ink.
Type specimens: Instrument Serif with an italic blue “a”, and Figtree on blue, each with Albanian letters Ç, Ë, Dh, Gj, Xh, Zh.
Typography — Instrument Serif and Figtree.
Six tiles showing the bubble as monogram, numbered steps, syllables, speech tags, photo mask and pattern.
The bubble, everywhere — monogram, steps, syllables, tags, photo mask, pattern.
Eight flat shapes: squiggles, sparkles, rainbow arches, flower, shape tiles, dotted trail, letter blocks and sun.
Shape library — squiggles, sparkles, arches, a flower and a sun.
A grid of small speech bubbles on dark navy around a cream monogram.
Pattern — small bubbles around the monogram.
Albanian headlines with English translations, next to speech tags and a “Rezervo një takim” button.
Voice — Albanian first.
Altinë’s portrait cropped into an arch, a circle and a speech bubble.
Photography — arch, bubble, circle.
“Çdo fjalë ka rëndësi.” in a blue circle on peach stripes.
Closing — “Çdo fjalë ka rëndësi.”
The letter series

One letter, one week.

Week 01, the letter A, as four posts.

Altinë Mehmeti — Cover post: the letter of the week, numbered 01/36.
Cover — the letter of the week, numbered 01/36.
Altinë Mehmeti — Words post: words with A, split into syllables.
Words — words with A, split into syllables.
Altinë Mehmeti — The sound post: how to make it, in three steps.
The sound — how to make it, in three steps.
Altinë Mehmeti — Home game post: a scavenger hunt for the sound.
Home game — a scavenger hunt for the sound.
All 36 letters

A new cover every week, A to Zh.

Cover of week 01: the letter A.
Week 01 — A
Cover of week 02: the letter B.
Week 02 — B
Cover of week 03: the letter C.
Week 03 — C
Cover of week 04: the letter Ç.
Week 04 — Ç
Cover of week 05: the letter D.
Week 05 — D
Cover of week 06: the letter Dh.
Week 06 — Dh
Cover of week 07: the letter E.
Week 07 — E
Cover of week 08: the letter Ë.
Week 08 — Ë
Cover of week 09: the letter F.
Week 09 — F
Cover of week 10: the letter G.
Week 10 — G
Cover of week 11: the letter Gj.
Week 11 — Gj
Cover of week 12: the letter H.
Week 12 — H
Cover of week 13: the letter I.
Week 13 — I
Cover of week 14: the letter J.
Week 14 — J
Cover of week 15: the letter K.
Week 15 — K
Cover of week 16: the letter L.
Week 16 — L
Cover of week 17: the letter Ll.
Week 17 — Ll
Cover of week 18: the letter M.
Week 18 — M
Cover of week 19: the letter N.
Week 19 — N
Cover of week 20: the letter Nj.
Week 20 — Nj
Cover of week 21: the letter O.
Week 21 — O
Cover of week 22: the letter P.
Week 22 — P
Cover of week 23: the letter Q.
Week 23 — Q
Cover of week 24: the letter R.
Week 24 — R
Cover of week 25: the letter Rr.
Week 25 — Rr
Cover of week 26: the letter S.
Week 26 — S
Cover of week 27: the letter Sh.
Week 27 — Sh
Cover of week 28: the letter T.
Week 28 — T
Cover of week 29: the letter Th.
Week 29 — Th
Cover of week 30: the letter U.
Week 30 — U
Cover of week 31: the letter V.
Week 31 — V
Cover of week 32: the letter X.
Week 32 — X
Cover of week 33: the letter Xh.
Week 33 — Xh
Cover of week 34: the letter Y.
Week 34 — Y
Cover of week 35: the letter Z.
Week 35 — Z
Cover of week 36: the letter Zh.
Week 36 — Zh
Between the letters

Answers to what parents ask most.

Altinë Mehmeti — The announcement post: Altinë joins the “Visar Sadiku” Institute.
The announcement — Altinë joins the “Visar Sadiku” Institute.
Altinë Mehmeti — Services post: speech delay, articulation, stuttering, language.
Services — speech delay, articulation, stuttering, language.
Altinë Mehmeti — The series post: 36 letters, 36 weeks.
The series — 36 letters, 36 weeks.
Altinë Mehmeti — Every word matters post: answer every attempt with attention.
Every word matters — answer every attempt with attention.
Altinë Mehmeti — Parent tip post: talk your child through daily routines.
Parent tip — talk your child through daily routines.
Altinë Mehmeti — Speech by age post: what children say from one to four.
Speech by age — what children say from one to four.
Altinë Mehmeti — Myth and fact post: the earlier help starts, the easier it is.
Myth and fact — the earlier help starts, the easier it is.
Altinë Mehmeti — Parent tip post: ask, then wait to the count of five.
Parent tip — ask, then wait to the count of five.
Altinë Mehmeti — When to ask post: the signs worth a message.
When to ask — the signs worth a message.
Altinë Mehmeti — First session post: what to expect, in three steps.
First session — what to expect, in three steps.
Altinë Mehmeti — Read together post: ten minutes a day.
Read together — ten minutes a day.
Altinë Mehmeti — Myth and fact post: two languages do not confuse a child.
Myth and fact — two languages do not confuse a child.
Altinë Mehmeti — Sing together post: rhymes help children hear the rhythm of words.
Sing together — rhymes help children hear the rhythm of words.
Altinë Mehmeti — Quote post: play is a child’s first language.
Quote — play is a child’s first language.
Altinë Mehmeti — Myth and fact post: children learn to talk from people, not videos.
Myth and fact — children learn to talk from people, not videos.
Altinë Mehmeti — Stuttering post: how to help when a child gets stuck.
Stuttering — how to help when a child gets stuck.
Altinë Mehmeti — Common question post: what age can a child come? Any age.
Common question — what age can a child come? Any age.
Altinë Mehmeti — Celebrate progress post: every small step counts.
Celebrate progress — every small step counts.
Altinë Mehmeti — Quote post: words come when a child feels safe.
Quote — words come when a child feels safe.
Altinë Mehmeti — Got a question? post: ask in the comments or by message.
Got a question? — ask in the comments or by message.
Altinë Mehmeti — Book a session post: at the “Visar Sadiku” Institute.
Book a session — at the “Visar Sadiku” Institute.
Profile and cover

The same voice everywhere she shows up.

Altinë Mehmeti’s Facebook cover: “Çdo fjalë ka rëndësi”, speech therapy for children and adults.
Facebook cover — “Every word matters.”
Altinë Mehmeti’s mark: an italic a inside a speech bubble.
Profile picture — the speech-bubble mark.
04Outcome

Altinë has an account parents can recognise at a glance and a reason to come back every week: a new letter, a sound to practise and a game for the evening. The whole series is designed, all 36 letters from A to Zh, with 21 advice posts for parents in between.

What it covers
  • Logo system
  • Colour & type
  • Shape library
  • Instagram carousels
  • Content series
  • Facebook cover
  • Albanian copy
  • Social templates
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