In short
The best cheaper alternatives to Klaviyo in 2026 are Omnisend (from $16/month), Brevo (from $9/month), MailerLite (from $12/month), Sender (from $7/month) and Moosend (from $7/month). Klaviyo itself starts at $20 a month, so most teams can cut the cost substantially without losing the features they actually use.
Klaviyo is the leading email and SMS platform for online stores, especially on Shopify. Its segmentation, flows, predictive analytics (expected next order, churn risk, customer lifetime value) and product data are excellent. Its pricing is based on active profiles — every contact you can message, including people who rarely open your emails. Email starts at $20 a month for 500 profiles, $30 for 1,000, about $100 for 5,000, $150 for 10,000 and around $400 for 25,000. SMS is billed separately. The free plan covers 250 active profiles and 500 emails a month.
As a store grows, Klaviyo often becomes one of its largest software bills. The alternatives below offer e-commerce automations, Shopify integrations and good deliverability for a fraction of the price — and one charges by emails sent rather than by contacts.
Klaviyovs
Omnisend
Brevo
MailerLite
Sender
MoosendWhat Klaviyo actually costs in 2026
| Active profiles | Email plan (monthly) | Monthly email sends (approx.) |
|---|---|---|
| 250 | Free | 500 |
| 500 | $20 | 5,000 |
| 1,000 | $30 | 10,000 |
| 5,000 | ~$100 | 50,000 |
| 10,000 | $150 | 100,000 |
| 25,000 | ~$400 | 250,000 |
The Email + SMS plan adds SMS credits on top. Klaviyo now bills for all active profiles in your account, so suppressing inactive contacts is the main way to control cost.
The 5 cheaper alternatives at a glance
| Tool | Starts at | Model | Best for |
|---|---|---|---|
| Klaviyo | $20/mo | subscription | The benchmark |
| Omnisend | $16/mo | subscription | Online stores that want Klaviyo-style flows for less |
| Brevo | $9/mo | subscription | Stores with big lists that send occasionally — priced by emails, not contacts |
| MailerLite | $12/mo | subscription | Small stores that want clean design and simple automations |
| Sender | $7/mo | subscription | Very small stores on a minimal budget |
| Moosend | $7/mo | subscription | Budget e-commerce email with unlimited sends |
How we picked these alternatives
We compared e-commerce integrations (Shopify, WooCommerce, BigCommerce), pre-built flows (abandoned cart, browse abandonment, post-purchase), segmentation, SMS, deliverability and the monthly cost at 5,000 and 25,000 contacts. Prices checked 28 October 2026.
1. Omnisend
Price: Free (250 contacts, 500 emails a month); Standard from $16 a month (500 contacts, 6,000 emails); Pro from $59 a month with SMS credits included. See Omnisend's official pricing page for current plans.
Omnisend is the most direct Klaviyo alternative: it is built specifically for e-commerce, with deep Shopify, WooCommerce and BigCommerce integrations, pre-built automations for abandoned carts, browse abandonment, welcome series and post-purchase, product recommendation blocks and SMS in the same workflows. Its prices are consistently lower than Klaviyo's at the same list size.
Omnisend pricing in detail
| Plan | Price | Contacts | Key features |
|---|---|---|---|
| Free | $0 | 250 | 500 emails/month, basic automations |
| Standard | From $16/mo | 500+ | 12× contacts in emails/month, SMS pay-as-you-go |
| Pro | From $59/mo | 2,500+ | Unlimited emails, monthly SMS credits, advanced reports |
What you get
- E-commerce automations — cart, browse and product abandonment, welcome, post-purchase.
- Product picker and recommendation blocks in emails.
- Email and SMS in one workflow.
- Segmentation by shopping behaviour.
- Pop-ups and sign-up forms with discount codes.
Where it falls short
- Less advanced predictive analytics than Klaviyo.
- Fewer third-party integrations for complex stacks.
- Reporting is simpler.
Who it's best for
Online stores that want Klaviyo-style e-commerce flows at a lower price. Skip it if you rely on Klaviyo's predictive segments and custom data science.
2. Brevo
Price: Free (300 emails a day); Starter from $9 a month (no daily cap); Standard from $18 a month (marketing automation); priced by emails sent, not contacts. See Brevo's official pricing page for current plans.
Brevo (formerly Sendinblue) has a pricing model that is very different from Klaviyo's: you pay for the number of emails you send, and you can store as many contacts as you like. For a store with a big list that sends a few campaigns a month, Brevo can cost a tenth of Klaviyo. It also includes SMS, WhatsApp, transactional email and a CRM.
Brevo pricing in detail
| Plan | Price | Basis | Key features |
|---|---|---|---|
| Free | $0 | 300 emails/day | Unlimited contacts, basic automation |
| Starter | From $9/mo | Monthly email volume | No daily limit, no Brevo logo on higher tiers |
| Standard | From $18/mo | Monthly email volume | Marketing automation, A/B tests |
| Professional | From $499/mo | Volume | Multi-channel automation, advanced features |
What you get
- Unlimited contacts on every plan.
- Shopify and WooCommerce integrations with abandoned-cart automation.
- SMS and WhatsApp campaigns.
- Transactional email from the same account.
- Built-in CRM.
Where it falls short
- E-commerce automations are less deep than Klaviyo's.
- Product recommendation features are basic.
- Costs rise if you send very frequently.
Who it's best for
Stores with large lists that send occasionally, or that want email and SMS cheaply. Skip it if you send many personalised flows to every contact daily.
3. MailerLite
Price: Free (250 subscribers, 2,500 emails a month); paid plans from about $10–12 a month for 500 subscribers; about 10% off with annual billing. See MailerLite's official pricing page for current plans.
MailerLite is known for its clean editor and excellent value. It supports Shopify and WooCommerce, abandoned-cart and purchase-based automations, product blocks, landing pages, pop-ups and even digital product sales. It is a strong choice for smaller stores that want professional emails without Klaviyo's complexity or price.
MailerLite pricing in detail
| Plan | Price | Subscribers | Key features |
|---|---|---|---|
| Free | $0 | 250 | 2,500 emails/month, 1 user |
| Growing / Comfort | From ~$10–12/mo | 500+ | Unlimited emails, templates, auto-resend |
| Advanced / Power | From ~$20–25/mo | 500+ | Custom HTML, AI tools, advanced automation |
What you get
- Drag-and-drop editor with e-commerce blocks.
- Shopify and WooCommerce integrations.
- Abandoned-cart and purchase automations.
- Landing pages, pop-ups and forms.
- Good deliverability with strict account review.
Where it falls short
- Fewer e-commerce data features than Klaviyo.
- No native SMS.
- Free plan is small.
Good to know
MailerLite's e-commerce integrations sync products and purchase data, so you can send product recommendations and segment buyers by what they bought. Its landing page builder and forms are included, so you may not need a separate tool for lead capture. Expect a short approval process when you sign up — MailerLite reviews new accounts to protect deliverability.
Who it's best for
Small stores that want clean design and simple automations at a low price. Skip it if SMS is a big part of your marketing.
4. Sender
Price: Free (2,500 subscribers, 15,000 emails a month); Standard about $7 a month for 1,000 contacts and about $23 a month at 5,000. See Sender's official pricing page for current plans.
Sender has one of the most generous free plans in email marketing and some of the lowest paid prices. It integrates with Shopify and WooCommerce, offers abandoned-cart and order automations, product blocks and SMS, and has a clean editor. For small stores, it can replace Klaviyo for a few dollars a month.
Sender pricing in detail
| Plan | Price | Contacts | Emails/month |
|---|---|---|---|
| Free | $0 | 2,500 | 15,000 |
| Standard | ~$7/mo (1,000) | Scales | 12× contacts |
| Professional | Higher | Scales | Unlimited, advanced features |
What you get
- Generous free plan.
- E-commerce automations for carts and orders.
- Email and SMS.
- Pop-ups and forms.
- Simple, clean editor.
Where it falls short
- Smaller integration ecosystem.
- Less sophisticated segmentation.
- Smaller company and community.
Good to know
Sender's free plan is large enough for many new stores to run abandoned-cart and welcome automations without paying anything. Its SMS feature is pay-as-you-go, so you only pay for messages sent. Because Sender is smaller than Klaviyo, check that the specific integrations you rely on — reviews apps, loyalty programmes — are available.
Who it's best for
Very small stores on a tight budget. Skip it if you need advanced segmentation and integrations.
5. Moosend
Price: No free plan (30-day trial); Pro from $9 a month ($7 billed yearly) for 500 subscribers, with unlimited emails on all plans. See Moosend's official pricing page for current plans.
Moosend, owned by Sitecore, offers affordable email marketing with unlimited sending on every plan, e-commerce tracking, product recommendations, automation templates (including abandoned cart), landing pages and unusual blocks such as live weather and countdown timers. Its price per subscriber stays low as your list grows.
Moosend pricing in detail
| Plan | Price | Subscribers | Key features |
|---|---|---|---|
| Pro | From $9/mo ($7 yearly) | 500+ | Unlimited emails, automations, landing pages |
| Enterprise | Custom | Custom | SSO, dedicated IP, account manager |
What you get
- Unlimited emails on every plan.
- E-commerce tracking and product recommendations.
- Automation templates including abandoned cart.
- Landing pages and forms.
- Weather and countdown blocks.
Where it falls short
- No free plan.
- Native SMS is limited.
- Fewer Shopify-specific features than Klaviyo or Omnisend.
Good to know
Moosend's automation recipes include abandoned cart, product views and re-engagement, which you can set up in minutes. Because every plan includes unlimited emails, it rewards stores that send frequent campaigns. As Moosend is part of Sitecore, larger businesses can grow into Sitecore's enterprise marketing platform later.
Who it's best for
Budget-conscious stores that send frequently and want unlimited email. Skip it if you need deep Shopify data and SMS.
What a store with 25,000 contacts pays per month
| Option | Approx. monthly cost |
|---|---|
| Klaviyo Email (25,000 active profiles) | ~$400 |
| Omnisend Standard (25,000) | ~$200+ |
| MailerLite (25,000) | ~$140–290 |
| Moosend (25,000) | ~$150+ |
| Sender (25,000) | ~$100+ |
| Brevo Starter (e.g. 100,000 emails/month) | ~$65–100 |
Exact prices depend on list size steps and features. Removing inactive contacts lowers the cost on every platform.
How to switch without losing your work
- Export profiles with consent status, including email and SMS opt-ins and suppressions.
- Rebuild revenue flows first — abandoned cart, browse abandonment, welcome series and post-purchase.
- Warm up sending on the new platform by emailing your most engaged contacts first.
- Set up domain authentication (SPF, DKIM, DMARC) before sending.
- Run both platforms for a few weeks and compare revenue per email before cancelling.
Which one should you choose?
- You want Klaviyo-style e-commerce flows for less: Omnisend.
- You have a big list and send occasionally: Brevo.
- You are a small store that wants simplicity: MailerLite.
- You want the cheapest serious option: Sender.
- You send often and want unlimited email: Moosend.
Hidden costs and gotchas
- Inactive contacts. Klaviyo bills all active profiles. Suppress people who never open.
- SMS costs. SMS is billed separately everywhere and varies by country.
- Consent migration. You must carry over consent records — especially for SMS.
- Deliverability. Moving platforms can affect inbox placement for a few weeks.
- Revenue attribution. Each platform measures attributed revenue differently; compare like with like.
Our verdict
Omnisend is the best Klaviyo alternative for most online stores — similar e-commerce automations at a lower price. Brevo wins for big lists, MailerLite for small stores that value simplicity, Sender for the tightest budgets, and Moosend for frequent senders who want unlimited email.
More cheaper alternatives: see our breakdowns of the cheaper options to Mailchimp, Kit (ConvertKit) and Shopify.
Related reading: Why Your Emails Go to Spam, What Is a Marketing Funnel? and How to Design a Checkout Flow.
Planning a switch, or not sure which tool fits the way your team works? Book a free call and we will look at your stack with you.
Prices are US list prices in USD unless marked, checked on 27 October 2026. "Annual" means the per-month price when billed yearly. Vendors change pricing often, so confirm on the vendor's site before buying. Product names and logos are trademarks of their respective owners and are used here for identification only.
Common questions
What is the cheapest alternative to Klaviyo?
Sender for small lists and Brevo for large lists that send occasionally.
Is Omnisend as good as Klaviyo?
For most stores' core flows, yes. Klaviyo still leads on predictive analytics and data depth.
How does Klaviyo charge?
By active profiles — every contact you can message, not just those you email each month.
Can I move my Klaviyo flows?
Flows cannot be exported directly. Rebuild them in the new platform, starting with revenue-generating ones.
Does Brevo work with Shopify?
Yes. Brevo integrates with Shopify and supports abandoned-cart automation.
